How much time do you spend on scripting your online videos?
If you are like most, you have an overall idea of the message you want to convey, hit record and start rambling on. But with the recent announcement by YouTube about Auto-Captioning, the words you speak in your video should be as well considered as the words you but on your webpage.
On my person blog I discuss the ramifications and likely future of video and SEO. In short, if you are taking the time to ensure your written content is littered with keywords, then your video needs the same attention. Well used web video reinforces and extends the same message that the web page has.
So next time you decide to do a quick YouTube clip about your product or service with your webcam, consider if it is going to help or hinder your brand.
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